The Lucenjuri Edit

What's the secret to a diamond that looks bigger than its carat weight? It's not magic—it's smart shopping! Dive into our carat guide to uncover the fascinating relationship between a diamond's weight, shape, and brilliance.

Ever heard of the 4Cs but wonder what "clarity" really means? It's the secret to a diamond's clean, brilliant sparkle. Dive into our ultimate guide to learn how clarity is graded.

The color of a diamond is a key factor in its beauty and value. Our guide breaks down the D-to-Z color scale and shares practical tips for choosing a diamond with the perfect hue for your style and budget.

Ever wondered why one diamond sparkles more than another, even if they're the same size? It all comes down to the cut! This guide is your key to understanding the diamond cut grades—from Good to Super Ideal—and learning why it's the most crucial of the 4Cs.

Heard about moissanite but still wondering what it is? This ultimate guide has all the answers!

Lab grown diamonds are revolutionizing the world of fine jewelry. With the same sparkle, durability, and chemical makeup as mined diamonds, these ethically crafted stones offer a sustainable and modern alternative. Discover how lab grown diamonds are changing the way we think about luxury.